AUDIENCE

Who they are & Why the come

Make Sure It’s Your Brand They Remember You will meet over 24,000 incredibly eager and passionate visitors who want to extend their home and leisure activities. They are constantly looking for new ideas and inspiration to transform their lifestyle whether that be their home (stationary or mobile) or their next trip.

Reasons for attending the show

The most important reason was to see / buy new products / services, and to get ideas for their home, a new car, holiday and garden. To see renovation ideas, interior design, outdoor garden products, caravans, camping and 4WD related products.
To see / buy new products / services 69%
To gain inspiration 48%
To see and buy 4WDs, caravan and camping equipment 38%
To get gardening advice and tips 28%

Multiple answer question. (Very important / important responses)

Annual combined household income:

ACT families have the highest disposable income in Australia.
0 - $50,000 19%
$50,001 - $100,000 49%
$100,001+ 32%
77% of attendees are aged between 26 - 60
85% satisfaction with the show
90% of respondents own and reside at their property